Client: Varanasi Smart City
Objective: To improve website visibility and organic traffic for varanasismartcity.gov.in through search engine optimisation (SEO).
Services provided: SEO audit, technical SEO, on-page SEO, and content writing
Results: We started our work in January and within a month, we achieved 746 impressions, 70 clicks, a CTR of 9.4%, and an average position of 8.8 on search engine results pages (SERPs).
Website impressions climbed from 0 to 19.3K within three months.
Strategy and Execution: When we started working with Varanasi Smart City, their website was facing indexing errors, resulting in zero visibility and no organic traffic. Our team conducted a comprehensive SEO audit to identify technical issues and on-page SEO opportunities.
We discovered that the website had server blockage issues for search engine crawlers, which we resolved on 19th January. We then implemented technical SEO best practices, such as improving website speed, fixing broken links and implementing structured data.
We also developed an on-page SEO strategy to optimise key landing pages with relevant keywords, meta descriptions, and header tags. Additionally, we developed a content strategy to create informative and engaging content for the website, targeting relevant keywords and topics.
